Press release distribution · since 2004
Institutional
press release
distribution.
Editorial review, wire routing, and a verified coverage record — for corporate communications, investor relations, and public affairs teams. Operated by senior editors across 1,114 newsrooms in 86 markets.
Routed to newsrooms at
1,114 desks · 86 markets · 22 languages
Three commitments
Editorial, routing,
and a coverage
record.
A press release distribution operation, not a platform. Every release is reviewed by a named editor, routed to named journalists, and reported back with a verified coverage record. Three commitments hold the desk to that standard on every campaign.
Drafted by senior editors
Every release is shaped by a strategist who has run a desk. Not a template, not a checklist — a working edit before the wire opens.
Editorial record retained per release · assigned editor initialled on dispatch · revision rounds logged · approval documented
Named desks, not lists
We route to the journalist who covers your sector. The sector lead at the FT, the metabolism beat at Reuters — by name, not by list.
Routing map reviewed 4× per year · journalist beats re-confirmed quarterly · dead desks removed not archived · dispatch log retained per release
Coverage, reconciled
One page that ties every story back to your release: attribution, route, language, sentiment. The same file you take to the board.
Coverage record archived at T+24h · retained 36 months · corrections linked per record · URL + PDF + CSV for board reporting
Operating model
One model.
Six stations.
From brief to
coverage record.
Every release moves through the same six stations, in the same order. At each stage, there is a named person responsible and a written record of what was done. The process is the same for a single-market announcement and a 22-language global dispatch.
Intake
Brief booked with our editorial desk. Embargo set, languages scoped, target outlets confirmed. Brief reference assigned; account record updated.
Editorial
Senior editor works the draft against the desks that will receive it. Translations queued for all target markets. Revision rounds tracked; client approval documented before dispatch.
Routing
Desks identified individually — the journalist who covers your sector, by name. Subject-aware, never list-based. Routing map confirmed with client before wire opens.
Dispatch
Synchronized broadcast with regulatory news services in 14 markets. Embargo clock starts. Dispatch confirmation timestamped and retained in the account record.
Pickup
First syndications monitored by the desk. Acknowledgements logged per outlet. Desks that have not responded are followed up directly in the first broadcast hour.
Record
Coverage reconciled into a single auditable page. Attribution, reach, sentiment, syndication chain. Archived at T+24h; retained 36 months. URL active 12 months.
Coverage record
The coverage record,
by desk and dispatch.
Coverage is attributed to the dispatch by the desk — manually, not by keyword scrape. Every story in the record is confirmed: outlet, route, language, sentiment. The same record the client receives at T+24h.
Verification method: direct desk confirmation + wire monitoring · attribution: named where held, wire where not · duplicate pickup screening applied · corrections linked per record · syndication tracked separately from direct attribution
Coverage timeline · last 96h sample data
21 releases on the wire · 188 stories filed
Coverage record sample data
Last 60 minutes · eight stories filed
Working relationships
Corporate communications teams, investor relations functions, retained PR agencies, external affairs departments, and legal counsel managing market-sensitive announcements. Most accounts are retained across multiple release cycles — the same editor handles each campaign over time, holding the account record and the press relationships that go with it.
Operational network
The routing network,
by region and tier.
Every market, every tier, every desk we hold. The number on each cell is the count of active journalist contacts on that route. Every dispatch is reviewed by a senior editor before it leaves the building.
Reviewed by hand
Distribution infrastructure. Operated by senior editors.
Your next
announcement,
operated end to end.
A senior strategist from our editorial desk will be in touch within the working day. No funnel, no sales call — a conversation about the announcement, the timing, and the desks that should receive it.